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Brad Ward, PCC, TICC, TIRC
Transformational Trauma Coach
Brad Ward Coaching

Reach Your IMPOSSIBLE

PCC · ICF Certified Coach

Bradley K. Ward

About Brad

Bradley K. Ward

PCC, TICC, TIRC

Bradley K. Ward, PCC, TICC, TIRC (Brad) is the owner of Brad Ward Coaching LLC in Palm Springs, CA. Before opening his coaching practice, Brad worked in the nonprofit sector for twenty years, twelve of those in leadership positions.

What drew him to that work still fuels his work today: his core values of equality, social justice, and meaning in life.

His clients describe his coaching style as supportive, empathetic, and insightful. Brad uses his knowledge and experience in neuroscience, emotional intelligence, human values, and leadership to connect with each client’s innate strengths.

He is a fierce advocate of women, people of color, and sexual minorities, all of whom are grossly underrepresented in leadership roles. He values diversity, champions equity, and fosters inclusion; he is an agent of change focused on building healthy workplaces and empowering people.

Client Stories

What Brad's clients say

What I Offer

Core Pillars of Transformation

Personal coaching services enhance your healing journey. While therapy offers healing, coaching turns healing into actionable steps. With personalized support from Brad, you can achieve meaningful change and growth!

Brad offers a multitude of customizable coaching sessions, tailored to your personal and professional needs, under the guidance of three core pillars of transformation: Trauma Resilience, Human Centered Leadership Development, and Transformation.

Our Services

Transformational Coaching

Deep-dive coaching that rewires how you think, act, and lead — so you can unlock your full potential.

In-Person Chemistry Session

Immersive day-long experiences designed to create breakthroughs that stick with you for years.

Zoom Chemistry Session

Elite mastermind for leaders ready to operate at the highest level of impact and clarity.
The Process

Growth is not linear.

It’s a cycle of returning — each time with deeper understanding.

Awareness Acceptance Embodiment Action
From the Journal

Insights

Mothers Day Revisited

A friend of mine shared a video of her sermon to her congregation on Mothers

Gone Fishing: Wisdom From My Grandfather

Summer reminds me of my grandfather because it was his favorite time to go fishing.

The Essential Need for Love: Insights by Brad Ward

Jackie DeShannon made popular a song, “What the World Needs Now is Love” written and

Ornaments with a Tale: Brad Ward’s Reflective Stories

Gifts I received I grew up with a set of ideals and beliefs passed on

Intentional Leadership: Learning from History

The call with Bill started to go very badly. He expressed frustration with the way

Want to be a Good Boss? Focus on People

You earned a promotion at work and are thrilled about the possibilities. Then it occurs

Become Unshakeable.

It’s a cycle of returning — each time with deeper understanding.